Marketing
- Abschluss: Master of Science (M. Sc.)
- Umfang: 4 Semesters, 120 ECTS Punkte
- Studienart: Präsenzstudium, Vollzeit
- Bildungsfeld: Wirtschaft & Management
- Unterrichtssprache: Englisch
- Website: www.wu.ac.at
The full-time master’s program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.
Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.
The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.
Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.
7
ELECTIVES
Individualize your education
Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.
30
STUDENTS PER CLASS
Small & interactive
Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.
120
PARTNER UNIVERSITIES
Opportunities to study abroad
50% of our students study abroad. Additionally to an exchange semester at one of WU’s 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).
Structure & Content
The Master Marketing is a full-time program which takes 4 semesters. Over the course of studies students acquire theory-based knowledge and methodological skills with a strong practice orientation.
Weitere Informationen findest du hier.
Application & Admission
We are looking for ambitious international and national students with outstanding qualifications and excellent social skills. Show us convincingly that you are an apt candidate for participation in the master in Marketing.
Weitere Informationen findest du hier.
Career Prospects
Our graduates have numerous career opportunities in a variety of organizations, such as
- Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)
- Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)
- Consulting firms
- Research centers and educational institutions
Qualification Profile
Upon completion of the Master of Science in Marketing program, graduates are able to
- Gain a comprehensive understanding of substantial marketing management issues and critically discuss current research findings in the field of marketing
- Reflect on marketing problems from theoretical and methodological perspectives, and apply the resulting insights to marketing decisions in practice
- Think strategically and in a global economic context, and implement marketing strategies in concrete marketing situations
- Appropriately structure, model, and systematically solve practically relevant marketing problems
- Develop new products and services to create added value for the company and potential customers
- Communicate even complex, poorly structured, and new issues and problem cases understandably and appropriately to both experts and laypeople
- Build up individual expertise in selected fields of marketing
Graduates who intend to take over specialist and/or management positions in companies are able to:
- Use marketing instruments and data analysis techniques effectively and apply them appropriately to real problem situations
- Contribute to teams and actively take part in participatory problem-solving processes
- Organize and supervise marketing projects and support their implementation
Graduates planning on entering into an academic career or a career in marketing consulting are able to:
- Investigate and solve complex marketing problems using different qualitative and quantitative analysis tools and decision-making support systems
- Collect empirical data on marketing-relevant issues, and analyze and interpret this data to create a solid foundation for decision making
- Apply progressive analysis methods and marketing methods to make well-founded inferences and conduct empirical performance evaluations of marketing activities
UNI-Profil
Wirtschaftsuniversität Wien
Welthandelsplatz 1, 1020 Wien
Telefon: 01 313 36-0 Website: www.wu.ac.at
