Green Marketing & Sustainability Commun

Highlights

• Real assignments with clients in business field project
• The development of a product from the initial concept to market
• The creation of advertising and communication campaigns
• Sustainability law and sustainability reporting
• A hackathon for green start-ups
• Green e-commerce in action
• Top Lecturers
  • Reinhard Herok
    Reinhard Herok has been a lecturer and research assistant at the University of Applied Sciences Wiener Neustadt on the Wieselburg campus for over 10 years. His areas of expertise include green marketing, organic business, green brand management and social media.
  • Dipl.-Ing. Lisa Maria Muhr
    Lisa Muhr is the founder of the first eco-fair textile label, ”Goddess of Happiness,” and is active in the public economy.
  • Gabriele Faber-Wiener, MBA
    CSR and communications expert
    Gabriele Faber-Wiener is the founder of the Centre for Responsible Management and one of the most prominent figures in the field of corporate social responsibility (CSR) and communication experts in the German-speaking world. She provides counsel, disseminates knowledge, and offers instruction on these subjects at eight Austrian universities and universities of applied sciences.

Occupational Fields & Career

Your professional fields with a master’s degree in Green Marketing & Sustainability Communication:

• Green Marketing
• Product management
• Communication management
• Sustainability management
• Sustainability communication
• Company foundation

Practice Perspectives

This course will equip you with the skills to apply your lecture knowledge in real company projects. You will gain an understanding of the green sector and the green target groups, but also learn how to develop sustainable strategies for conventional brands. At the same time, you will have the opportunity to practise and reflect on your practical knowledge.