We educate you as general communication professionals: In a constantly changing world of communication, it takes professionals with an overview. The degree program therefore offers you broad, in-depth and comprehensive know-how in all analog and digital communication disciplines such as marketing, advertising, PR and internal communication. In addition, this program is entirely taught in English. Thanks to the high level of practical orientation, you are ready for a job in a digitally networked international media world after graduation.

Overview of the Study Program

University places: 34

Academic year: September until June

Study-abroad semester: Recommended but not mandatory in the 4th semester

Internship: Mandatory in the 5th semester; credit transfer for students who already have relevant experience is possible

Highlights

• Interlinking of digital and classic communication channels
• Storytelling, image editing, video and audio production
• Social media, content creation and influencer marketing as elective
• Real assignments with clients in business field projects

Focus & Qualifications

• All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
• Creative aspects of corporate communication including content creation and use of digital tools
• Social skills such as presentation techniques and working in a team
• Using the knowledge gained directly in business field projects and case studies
• Focus on sustainability and Sustainable Development Goals
• Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.

Job & Career

As a graduate you are ready for a job in a digitally networked world. With a broad, in-depth and practice-oriented professional knowledge you will be in demand in all areas of communication. The following professional fields are open to you after successful completion of your studies:

• Corporate communication including sustainability communication
• Public relations, internal communication and employer branding
• Marketing and advertising: media planning, search engine marketing, digital analytics etc.
• Digital communication: social media and influencer communication, content marketing
• Event communication and sponsoring
• And much more