Communication, Culture & Participation

Abschluss: Master of Arts (M. A.)
Umfang: 4 Semesters, 120 ECTS Punkte
Studienart: Präsenzstudium, Vollzeit
Bildungsfeld: Medien & Design, Sprachen, Kultur & Geschichte, Wirtschaft & Management
Unterrichtssprache: English/German
Website: www.kowi-salzburg.at

The ongoing media transformation shapes our future. More than ever, media permeate all areas of life. Despite the availability of so much information, forming your own opinion seems increasingly difficult. Moreover, traditional communication professions are losing their significance. At the same time, new professional fields are emerging and there are numerous new opportunities for creative self-expression and civil participation in current media environments.

With the Master’s programme ‘Communication, Culture & Participation’ you can pursue two goals simultaneously:
First, it provides you with the academic skills to understand media transformation. Second, it supports your professional profile development as a communicator of tomorrow who actively shapes the future.

4 reasons to join us

Content that matters

Study with focus on contemporary social, political and cultural issues and trends in the field of communication and media
Develop your professional profile as a communicator of tomorrow
Explore the opportunity to choose a specialisation in one of three future fields: Professional Communication, Media & Culture, Democracy & Participation
Acquire expertise that combines analytic competence and practical problem-solving skills

Flexible study

Choose to learn and study in English and/or German
Commuter-/job-friendly courses only on TUE and WED
Participate in small groups and interactive discussions
Receive individual attention and regular feedback to reach your full potential

Open admission

Admit with a Bachelor’s Degree in Communication Studies or a subject relevant to the topic of the Master’s programme
Benefit from no enrolment quotas or exams
Pay low tuition fees

Personal benefits

Benefit from our programme’s focus on your unique interests and strenghts
Immerse in a lively and international university environment
Study at an old town university with great infrastructure at the heart of Europe

Your skills and career opportunities

The Master’s Programme ‘Communication, Culture & Participation’ prepares graduates to understand and master the impact of media transformation on the professional, socio-political, and cultural level. Our degree programme equips graduates with a diversity of theoretical approaches and empirical methods of media and communication studies. We teach the ability to analyse, plan, implement, and evaluate applied research and multimedia content. We prepare for working in diverse, rapidly changing media environments. Employers can be found in various areas, including academic and applied research, the media, art and cultural sector, agencies and consulting firms, small and medium-sized enterprises, corporations, non-profit and non-governmental organisations, politics and administration.

The following professional fields are open to our graduates:

Advertising and brand communication
Event management and communication
Sports communication
Strategic communication
Corporate communication
Leadership, team and project communication
Research and teaching in the university and non-university sector
Media, market and opinion research
Journalism and editorial activities
Publishing and media management
Media history
Public relations and public affairs
Media and communication agencies
Transcultural communication
Art and cultural work, mediation and communication
Communication coaching and counselling
Multimedia and audiovisual content development, design and production
NGO and NPO communication
Politics and political communication
Public administration
Media and communication policy
Content and web design
Social media communication

Specialise for the future!

From the 2nd semester onwards, you can choose from one of three future-oriented areas of specialisation. Each specialisation comprises with current challenges and trends (module 4), a two-semester research project (Module 5), two Master’s thesis seminars (Module 6), the Master’s thesis and the Master’s exam.

Professional Communication

Do you want to understand and engage with …

the dynamics behind rapid changes in the media and communications industry in recent years?
the skills and competencies of successful professional communicators of tomorrow?
the types of content, collaboration and business models fit for the future?

Then the area of specialisation Professional Communication is the perfect fit for you. At the Department of Communication Studies, experienced lecturers from the fields of journalism, public relations, organisational communication, leadership and team communication, multimedia production and media management will explore those questions with you.

Media & Culture

Do you want to understand and engage with …

how media content and usage shape everyday life, art and culture?
the opportunities of creative expression through new media?
the communication skills and competencies that are necessary to navigate successfully in global, intercultural contexts?

Then the Media & Culture specialisation is the perfect fit for you. At the Department of Communication Studies, experienced lecturers from the fields of intercultural and transcultural communication, media and technology studies, as well as art and cultural studies will explore those questions with you.

Democracy & Participation

Do you want to understand and engage with …

how media and communication are connected to democracy?
how local and global power relations between media, politics and corporates have shifted over recent years?
the skills and competencies crucial for civil action, participation and activism in digital media environments?

Then the area of specialisation Democracy & Participation is the perfect fit for you. At the Department of Communication Studies, experienced lecturers from the fields of public sphere and democracy research, inequality and activism research as well as media policy and economics will explore those questions with you.